YouTube is the second largest internet search platform after Google with an audience of 2 billion users logging in every month, and these numbers keep rising. YouTube is a global force. And the demand for video content keeps growing. YouTube advertisement is extremely efficient because of its unique video access and sharing. This creates an unmatched opportunity to engage with potential customers.

With YouTube, there is sound, sight and emotions and all these can trigger emotional involvement with the customer that you can’t evoke with other forms of advertisement. Users can decide to skip the ad after 5 seconds or decide to watch the ad.

YouTube has a feature called YouTube analytics that helps video creators learn about their viewers through levels of engagement, audience demographics and performance. This data can be used to drive more substantial and extensive viewership among a target audience. A feature on YouTube called in-stream allows the users to create longer videos giving you more scope to cover more content.

There are several types of YouTube ads; skippable ads, non-skippable video ads, bumper ads, overlay ads, display ads and sponsored cards. Here are reasons why you should use YouTube for advertisement.

  1. It Is Fast

YouTube ads are critical in digital marketing, and advertising is very fast, and you can do it in a matter of hours. Creation of the ads doesn’t need to be an expensive ordeal. Just create your account, upload the video ad, reach the target audience and you are your way to getting the world to know your service or product. If you need any help on YouTube advertising, you can contact

  1. Right Audience

YouTube advertising ensures you reach the right audience because it allows for filters using topics, demographics and keywords such as ‘women under 30’. It is, therefore, necessary to produce content that is relevant and interesting to the target audience as this adds enormous value to your brand.98% of viewers, admit that they have watched a YouTube video to learn about a service or product. With relevant content, it is guaranteed that your ad will reach the right audience.

  1. Connection with Audience.

YouTube ads help you connect with individual customers in a different unique way. It allows you to be personal, shares your experience and expertise with your viewers and enables you to explain how they benefit your customers. YouTube ads, will let you show potential customers why they should keep an eye on your brand or services. When coming up with skippable ads, you want to ensure that your audience feels so connected to the ad that they forget the option to skip exists.

  1. Allows You to Monitor Your Progress

YouTube advertising enables you to check if you are reaching the right audience. AdWords feature helps you track view costs and details in the budget. The analytics tab in your YouTube account shows you about your viewers, which videos they are watching and for how long.

  1. Versatility

YouTube ads allow you to advertise how-to videos, product demos, video testimonials and many more different types of ads. Just make sure you explore it to the fullest and acquire all the information that is useful for you.