Your business needs a website – Period. Today, every other company is online, and if you are still not using the internet to promote your business, you are already missing out. Of course, the first step in this regard is to design a good website. In this post, we will talk of the things that matter in designing a robust and effective web portal for your business.

Know the basics

Current websites have a few things in common. Besides a competent design, new websites are expected to be interactive and engaging. Also, websites should be compatible for all browsers and must be mobile-friendly. Did you know that more than 35% of all web searches are initiated on mobiles and handheld devices? A good website should retain users and must be optimized for SEO, as well as internet marketing. Not to forget, the design must be attractive and should cater to the concerned niche.Local vs. Offshore

As a website owner, you need to have absolute control on your portal. You should be able to make the necessary changes to the design as required and must be able to update content, images and other things. One of the many considerations is related to the choice of a web design company. Should you choose a local company like The Web Shop or must settle for an offshore service? This is a matter of choice in many ways, depending on the support you get from the concerned firm. Majority of web design companies deal with local and offshore clients, and if there are no compromises on support and tech assistance, you can rely on one that works.Evaluate your options

Long before you select a web design company, start by evaluating their work. Understand the range of projects they have done so far and the programming languages they specialize in. For example, if you are designing a simple website, WordPress might be a better choice than Ruby. Also, ask for references., especially when you select a local company. As for the estimate, it is possible to get a detailed quote in advance,. However, do not choose a company because they are offering the lowest price. Instead, select one that’s experienced enough. Don’t shy away from asking questions, related to their expertise and the kind and extent of free tech support they offer.

Make sure that your website is complaint to basic SEO requirements and norms.