Startups and small businesses have numerous challenges, especially when it comes to using the limited resources. If you own a startup, you probably know the financial constraints related to marketing. However, online or digital marketing doesn’t have to be expensive, as long as you are smart enough to learn new ideas and trends. In this post, we have talked about a few ideas and tricks that don’t need a huge budget.

Learn from your competitors

Your rivals can offer a lot of information on marketing. You need to understand their marketing strategies, promotional techniques, and ways in which they are saving money. A wise idea is to hire a marketing agency for the first six months, and they can help in identifying some of the relevant trends that are creating the maximum buzz in a particular industry.

Look for free resources

If you cannot afford a marketing service right away, you can check for websites that offer free online promotion tools and marketing resources. You can talk to SEO experts and ask hoz about the best possible ways of promoting your company using some of the free resources. If you like a few ideas, don’t implement right away, unless there’s a complete plan in place.

Use social media

Social media sites, not limited to Facebook, Twitter, LinkedIn, Reddit, Pinterest, and Instagram, are ideal for promotions. Besides the generic ads, you can choose to share and write important and trending content on your company pages. You can also use these platforms to connect to customers and answer their queries and questions. Social media marketing courses are not expensive, and you can complete one within a week.

Don’t miss SEO

Search engine optimization or SEO is not about ads and paid promotions. It’s an organic way of generating traffic, and in the long run, SEO can help with branding, as well. This is an inexpensive way of promoting your company and services, but it’s also important to be patient. Don’t expect results right away, because this is a continual process, and you will need at least two to four months before seeing a substantial change in traffic and ranking.

Finally, take your time to evaluate your website, which is the most important tool for online promotions. If required, revamp your website and make sure that the pages are optimized for SEO. Talk to a freelancing marketing professional, if possible, who can help in finding the right keywords and phrases, which can be used for your promotional campaign.