It would be difficult to decide whether to outsource SEO to external marketing agencies or do it in-house. A number of dodgy kinds of agencies have been prevalent in the market looking to take companies seeking SEO for a ride. They would charge exorbitantly to the companies seeking SEO from them. The question to ponder upon would be how to look for a good SEO agency that would handle your SEO needs in an honest and legitimate manner.
Choosing a reliable SEO agency
When it comes to choosing a reliable and reputed SEO agency to manage your SEO, there would be a right and wrong way in the hiring process. Apart from the common pitfalls that you should avoid when choosing a SEO company, you should look forward to making use of the below mentioned tips to find the best in business SEO agency Manchester.
- Figure out the goals
It would be imperative that you should sit down with your team and try to figure out the goals you intend to achieve with SEO. You should consider why you want SEO, why do you need to rank with keywords and such questions. You should make criteria for judging success against failure. You would be required to figure out the goals in the process. Your goals should include
- Gaining traffic from specific group
- Looking to boost revenue from sales
- Looking for sentiment for your brand
- Looking forward to boost free-trials
You should not consider gaining more traffic only, ranking alone or trying to surpass a specific counterpart. These would be bad goals for your SEO needs.
- Good sources to find the SEO agency
When you have listed your goals, it would be time to look for at least three to five SEO agencies or consultants. You could have conversations with them about your requirements and your budget. You should look forward to digging some references as well. A good option would be to look for references from non-competitive companies, friends from personal and professional networks or people having good knowledge of the industry.
- The best SEO agency
The best SEO agency would be the one with whom you have established trust through references or conversations. If you trust the referral sources, do not think twice. The contract structure for pricing should be clear beforehand. It would help you cement a steady relationship with the SEO agency.